About Us

The Safebandd Journey

Hello from Us to You!

About Us - The Safebandd Journey

I am Rossella Nicole, a big sister with a big heart, and we are Safebandd, a small family Business located in London, United Kingdom.

Back in the 1990’s (when technology wasn’t what it is today) my lovely little brother and I were on holiday abroad, visiting a theme park. It was amazing fun and a great memory for us, until he got lost. I will never forget the terror on my parents’ faces when they realised that he was gone. That feeling, that dread, became the core memory of that holiday for me and it stuck with me ever since.

Then, as I grew older, I realised that it wasn’t only children that could get lost or wander off. Seeing my Grandma’s age and dementia take hold of her, I noticed that they couldn’t remember where they lived, what medication they needed or even our names, never mind our phone numbers! They had notes in their wallet/purse and we even sowed their names into their jackets, but it all became useless when someone found them and needed to contact me. Combine these stitchings and “if lost, return to” style of notes, with the medical emergency tag my Grandad wore for his nut allergy, and it all felt very disjointed. I was convinced then, that in this day and age, there must be a simpler and more efficient way.

So, we created Safebandd to protect other families from that feeling and to create continuity and peace of mind for you!

Safebandd’s personal identity bracelet is designed to be simple, stylish, bright and user-friendly. No apps needed, no subscription fees. Just set up a profile with all the information you would like to input, slip the stylish safety wristband on your loved one and breathe a big sigh of relief.

The QR Code technology takes care of the rest if they do wander off, get lost or have a medical emergency. A simple scan from any smart phone and all of the input information is right in front of the good samaritan that has stepped in to help!

From giving Grandma back some of her independence, to needing your emergency medical information to be shared as quickly as possible or even to letting the kids have a little more freedom - we created our Safebandd ID wristbands with care and protection in mind, to give you reassurance that you and your loved ones’ safety is only a scan away.

Stay safe!

Safebandd Family